Comments on: Page One Social Media Launches Titanium with 3,500% Traffic Spike

By: Copper Castings

Copper Castings — Wed, 26 Aug 2009 02:42:31 +0000

This is especially important in this tough economy.

By: Shelly Milam

Shelly Milam — Mon, 02 Feb 2009 18:14:00 +0000

Hi Laurent – we did not use any one tool in particular for this launch. Most of the success of the launch came from identifying the correct messages in advance and then identifying the correct influencers to target with those messages through the appropriate channels. I’m interested to learn more about the platform you are developing though.

By: laurent

laurent — Fri, 30 Jan 2009 20:23:00 +0000

Shelly,
Did you use any tool to achieve such a great result?
(for the record, I’m managing a startup that has built a social media marketing platform and always interested to hear/understand how people achieve results in this space)

By: Craig Oda

Craig Oda — Mon, 22 Dec 2008 17:54:00 +0000

I’ve been thinking about writing a post on how to assess which media channels are most appropriate for different types of announcements by different companies.

We do use Facebook and other social networking sites for other clients. I think that some clients want to use a specific channel because there is hype around it. For example, some people want to use SecondLife or Facebook because they read about other campaigns. However, it’s always a question about what is the most appropriate use of resources for any campaign. This is especially important in this tough economy.

By: Shelly Milam

Shelly Milam — Mon, 22 Dec 2008 17:43:00 +0000

We made sure the relevant information was present on all the social networking channels, but we didn’t push too hard in those areas because we found, for this client in particular, blogs and microblogs had a better target audience. I really believe the social media channels you use for a launch or campaign should depend on who you are trying to target. For more info, I wrote a post on the Twitter demographics on my personal blog (http://tinyurl.com/959nvj) and Craig wrote about the YouTube demographics on his blog (http://tinyurl.com/96fxoa).

By: Hawaiirama

Hawaiirama — Sat, 20 Dec 2008 08:51:00 +0000

Great ideas for using social media to drive traffic. Did you use any of the social network channels? Or they too clunky for this?

By: Craig Oda

Craig Oda — Thu, 18 Dec 2008 23:53:00 +0000

This is really a well-written post. Shelly Milam is the account manager for Appcelerator and deserves the credit for the launch.

By: lonn johnston

lonn johnston — Thu, 18 Dec 2008 16:15:00 +0000

very impressive results