New Page Wonders Susan Chang and Haley Hebert
Susan Chang came into the conference room and handed me a list of 200 influential people on Twitter, YouTube, LinkedIn, and Facebook. This was a list of routing and switching people. Tough assignment. Great list. Susan had been working at Page One less than a week.
Haley Hebert gave me a 19 page social media analysis report on her second day on the job. The report covered blogs, Twitter, Facebook, LinkedIn, YouTube, and forums for cloud computing infrastructure.
Their work was based on over a year of intensive social media monitoring, measurement of metrics and our experience with The Page One Process. The quick turnaround on their work shows how social media campaigns can be quickly scaled by adding new members and giving them responsibility for tasks with well-defined steps.
The foundation of each of our social media campaigns is the monitoring of activity and measurement of results. We use dozens of tools, both commercial and free tools. There is no single monitoring system that meets our needs. The combination of a replicable process, monitoring, and measurement allows a single campaign manager to divide work among a group of people and quickly scale a social media campaign, delivering rapid results at lower cost.
I feel really fortunate that Haley and Susan joined our social media team. We reviewed more than 400 applicants and chose the top two people. Haley left her position with a large communications firm in Boston to join our social media team in San Francisco. Susan had to leave a social media job with Turner Communications in Los Angeles. Silicon Valley, the area between San Francisco and San Jose, is attracting top communications talent from around the nation because it is the new center for the development of social media marketing techniques. All the web companies – Facebook, Twitter, YouTube, LinkedIn, Google, Yahoo! – and all the social media vendors are right in our area. And now, Silicon Valley is getting all the social media people.
——–
Craig Oda, managing partner and campaign launch enthusiast
Craig Oda => http://twitter.com/codawork
Tags: social media
