Two weeks ago (I know, in social media time this translates into two years), I attended the Building Brands on Social Networks event sponsored by Sprout as a part of San Francisco’s Social Media Week 2010.
During the half-day summit, representatives from companies such as Facebook, Altimeter Group, and Technorati gave presos that illustrated great examples of marketing and creative advertising campaigns that implemented social media tactics to yield significant metrics and results. But I recognized a trend in the case studies: they were all campaigns focused around consumer products.
Much of the consumer strategy discussed could not be directly applied to B2B companies. In fact, when an audience member asked the Building Brands panel if they could offer any successful examples of B2B social media campaigns, no one could give an answer. After a few moments of shifty silence, the best the panel could do was, “We’ll get back to you on that.”
Perhaps I should have jumped up from my seat and rattled off our clients to that audience member, but instead I will provide an answer in the form of this blog post. Page One specializes in social media strategy for B2B companies. So if anyone from the Building Brands event is still waiting for a response, take a look at the following case study videos to see the social media work we’ve done for B2B companies such as Cisco:
For two more Cisco examples, head over to Page One’s Case Study page to access videos about the IT Innovations Forum and the ISR Product Launch: Cisco Case Studies.
Tags: b2b, Cisco, metrics, social media, video
No public Twitter messages.
What’s some of the differences you’ve learned between social media for b2b and social media for b2c? I notice that you did a great job on a b2c campaign for one of the world’s oldest tennis tournaments.
I noticed that tennis contest on Twitter. Seemed to get up over 3,000 followers in very short period of time with high engagement with target community. As Craig suggests, would be interesting compare/contrast with some of P1’s bigger social media accounts. This blog is good and I would read a comparison blog/comment as well.
Maybe we can convince Susan to compare consumer social media and B2B social media in a blog post. She’s also had experience in Hollywood with the movie studios.
I think I just got volunteered for writing a follow-up blog post…
Bret, Craig – be on the lookout for another post on B2B v. B2C. Coming soon!
I’m really curious on what your perspective is. To me, there seems to be a lot of similarities. We’re using ideas like picture-sharing on Twitter for companies like Cisco, sharing pictures of telco equipment. This type of technique was first pioneered in the consumer market, exchanging pictures of things like Jeeps.