Some people feel that Twitter marketing is effective when integrated into email marketing campaigns. Today, ExactTarget, an email marketing firm, validated this perspective by acquiring CoTweet, developers of one of the most popular Twitter clients used by large enterprises to manage marketing campaigns.

ExactTarget has raised $140 million, including a $75 million boost in December of 2009.

This acquisition could be a milestone early flag that social media marketing is developing into a mature industry with companies that generate revenues in the hundreds of millions of dollars.

Even from my limited perspective in Silicon Valley, I can see huge changes to the PR and marketing industries. Although Page One started off as a public relations firm, our service offering has changed radically in the past year to adapt to the changing ways the public is consuming media. It seems like email marketing and advertising companies are in full throttle evolution mode as well.

Email Marketing Meets Social Media – ExactTarget & CoTweet from ExactTarget on Vimeo.

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Craig Oda, managing partner and product launch enthusiast

Tags: email marketing, integrated marketing, marketing, traditional pr, Twitter

This entry was posted on Tuesday, March 2nd, 2010 at 10:14 am and is filed under blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.