We write a lot here about the new ground Page One PR is forging with social media, but to run a well-rounded successful PR program, which means staying on top of editorial calendar, speaking and award opportunities, still takes a lot of shoe leather and sweat – or at least a really robust tickler file.

We also write here about the free tools that we use to make our jobs a little bit easier. Here’s a new one: ITMemos from ITDatabase. (Disclosure: ITDatabase is a client)

We’ve already waxed poetic about the benefits of ITDatabase’s resources for tech companies wanting to keep in the know about what reporters are covering. With ITMemos, newsletter recipients are provided links to new speaking opportunities, given the heads up on upcoming editorial calendar opportunities and share reminders of impending award deadlines. All in one place. And by the way, these opportunities are vetted prior, so you’re not receiving crap.

ITMemos is worth taking a look. It will save you time… and it’s free.