Capabilities

Analyst relations
Customers increasingly rely on experts to help them pick winners and losers among vendors. Convince market research analysts of your merits, and they repeat that story to their clients -- your customers. At Page One we can help you tell your story to the analysts who influence your customers' purchase decisions.

Blogging
Customers, partners, investors and market influencers go online for information more than ever. Bloggers matter. What are they saying? How do you participate? How do you influence this fluid community? We can find them for you and even help you kick off your own blogging program.

Company launches
You don't get a second chance to make a good first impression. And the most important impression in your company's life is made at the launch. Don't take shortcuts that may cost you for years to come. We can help you figure out what to say about your company, your market and your technology, when to say it and to whom.

Contributed articles
You want your customers to see you as an authority in the industry. Stake your claim to leadership. Our award-winning former business and technology journalists can help you shape the right story and place it in the right publications to position you as the expert your customers can count on.

Media relations
Smart companies invest time in building relationships with individual journalists. Our group has worked with hundreds of reporters and editors over the last 20 years. We know our way around a newsroom.

Media and speaker training
You've worked hard to get an interview with The Wall Street Journal and secure a keynote speaker slot at a major trade show. Now you need to prepare. Our media and speaker training will ensure you deliver quotes that will be remembered.

Messaging and positioning
Customers think about products and companies in relation to other products and companies. How are you positioned? Is your executive team on the same page with your sales team? All of marketing grows out of positioning. We'll show you how to identify your ideal positioning and the best messages to help you succeed.

Perception audits
You know your company, but how does the market see you today? What do analysts and reporters say about your strengths and weaknesses? How do you stack up against your competition? How do you know if your PR program has reached your target audiences? Our perception audits give you the answers.

Product launches
In the crowded IT market, getting customers to pay attention to a new product or service is challenging. You can't afford to make mistakes. We can help separate you from the market noise and get noticed by the right customers. We'll influence the influencers who guide your customers' purchasing decisions.

Product reviews
After word of mouth, the most powerful sales tool is a great review of your product in a leading industry publication. But timing is everything in reviews. You need to have your product before the right reviewer at the right time. You need to be prepared. We take no prisoners in our WAR (Win All Reviews) programs.

Speaker's bureau
If you want to stand out in your market, you need to stand up. See and be seen. Get out. Get in front of the right audiences and deliver the right messages. We'll help you identify opportunities and use our contacts at leading trade shows and industry events to put you on that bully pulpit.

Writing
Need a speech drafted? Want your Web site to deliver on the messages in your PR programs? Are your sales tools written in clear, compelling and memorable language? Is your press kit complete? We're in the business of words and turning those words into stories that stick in the minds of your customers.