Metrics

Page One PR believes that the results of a company’s investment in social media can be measured. We are at the cutting-edge of applying Silicon Valley marketing measurement techniques to online social media campaigns. Page One PR typically tracks metrics for business goals, communication goals and specific channel goals. We feel that each marketing executive should have access to metrics that are easy to understand and help them make better decision on marketing resource allocation. Example metrics are shown below.

• Lead Generation
  • Request for information
  • Unique URL tracking
  • Online sales numbers
  • Integration with lead nurturing techniques
• Website traffic
  • Unique visitors
  • Product-specific views
  • Versus competitors
• Registrations
  • Surveys
  • Contests
  • Webinars
  • White papers
• Downloads
  • Product
  • White papers

• Blog
  • Mentions in other blogs
  • Comments
  • Links
  • Unique views
• Microblogs (Twitter)
  • Followers
  • @replies
  • Keyword
  • #hastag use
  • Retweets
• Video (YouTube)
  • Views
  • Subscribers
  • Comments
  • Viral distribution
• Social Network (Facebook, LinkedIn)
  • Group members
  • Comments
  • Responses