The Page One Process

The Page One Process was developed after working on hundreds of online media campaigns and defining ways to measure the reach and business impact of each online activity. Our unique process is the most efficient and effective way to get the right messages out to the right audiences through dozens of social media channels in parallel. The Page One Process works either as a standalone social media campaign or as an integrated public relations or marketing campaign. It increases quantifiable results in IT trade and business press and improves analyst relations, search engine marketing results and community engagement. Download Social Media: The Page One Process

1. Business Goal Define quantifiable business goals such as increasing product downloads, registrations or website traffic to specific product pages.
2. Audience Selection Identify the right type of person or community to take a desired action.
3. Message Development Analyze online discussions and identify key trends. Assess current marketing messages and adapt them for specific channels and audiences.
4. Channel Selection Recommend the social media channels that will yield the best results based on where the target audience consumes media and the availability of content.
5. Content Distribution Strategy Distribute messages and content through multiple channels in parallel. Use both direct and viral distribution strategies.
6. Audience Monitoring & Engagement Monitor online activity, engage in online discussion and produce additional content daily to spark word-of-mouth online.
7. Measurement of Results Continuously track a large range of pre-defined metrics for each channel. Adjust campaign in real time to reach business goals.
8. Achieve Goal Continue monitoring, measurement and engagement activities until goal is achieved.