Page One Public Relations

Page One PR specializes public relations and social media services to Silicon Valley companies.

Social Wonders Newsletter

Welcome to the Social Wonders newsletter from Page One PR about our experiences with social media techniques. We’ve run more than 50 successful social media campaigns in the past year and wanted to share what we have learned with you. Our focus is very practical. What works? What doesn’t? What things should you be considering? For theoretical discussions, there are many other excellent sources of information that you can find, but we aim to present real case studies and replicable processes.

The lessons we’ve learned come from social media campaigns run with some great clients – from Cisco and Google to SAP and Novell. We also learn from the many social media brands based in our backyard, Silicon Valley. We’ve watched and analyzed as our neighbors, Facebook, Google, LinkedIn, Twitter, practice social media. We like to call our approach the Silicon Valley method of social media, as we put a strong focus on metrics, measurement and ROI.

Previous Newsletters:

April 2010: Ongoing Monitoring: How to Make a Social Media Campaign Actionable (Social Media Monitoring: Part 3)
March 2010: Influencer Analysis: Know Your Target (Social Media Monitoring: Part 2)
February 2010: Corporate Blog Management
January 2010: Twitter Management for a New Year
November 2009: Video: Take Advantage of the Next Channel in Communication
September 2009: Know What To Do Before You Launch a Social Media Campaign (Social Media Monitoring: Part 1)
July 2009: Spending on Social Media vs. Other Marketing Programs
June 2009: Measuring and Reporting Effectiveness of Twitter Campaigns
May 2009: Increasing Product Launch Results with Social Media