Social Wonders Newsletter – July Newsletter Addendum
Comparing Social Media ROI to Other Marketing Programs
This table only looks at one metric that is common across all marketing programs. There are many other variables that should be considered.
*Google Adword costs assume that typical management costs are 15% for average campaigns and 30-40% for smaller, more focused campaigns.
**Twitter costs are calculated using unique URL identifiers that drive traffic from Twitter to the product page of a company web site for additional information.
***YouTube costs are calculated using the number of times a video was clicked.
*Snapshot taken from report used to track number of clicks
No public Twitter messages.
Comparing Social Media ROI to Other Marketing Programs
Actual Costs for Silicon Valley Technology Companies Selling B2B Products
Twitter Cost Analysis Example
YouTube Cost Analysis Example
Actual Costs for Silicon Valley Technology Companies Selling B2B Products
This table only looks at one metric that is common across all marketing programs. There are many other variables that should be considered.
*Google Adword costs assume that typical management costs are 15% for average campaigns and 30-40% for smaller, more focused campaigns.
**Twitter costs are calculated using unique URL identifiers that drive traffic from Twitter to the product page of a company web site for additional information.
***YouTube costs are calculated using the number of times a video was clicked.
Twitter Cost Analysis Example
*Snapshot taken from report used to track number of clicks
YouTube Cost Analysis Example